Disruptive Technology

A disruptive innovation is an innovation that disrupts an existing market. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by lowering price or designing for a different set of consumers.

In contrast to "disruptive" innovation, a "sustaining" innovation does not have an effect on existing markets. Sustaining innovations may be either "discontinuous" (i.e. "transformational") or "continuous" (i.e. "evolutionary"). Transformational innovations are not always disruptive. Although the automobile was a transformational innovation, it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles.

Disruptive innovation is a term used in business and know-how literature to report innovations that get better a product or service in behavior that the market does not wait for, usually by lowering cost or designing for a different set of consumers. In difference to disruptive modernism a behind innovation does not have an outcome on existing marketplace. Sustaining modernism may be either alternating i.e. transformational or permanent evolutionary.